Brand Identity
Universal Trustee
Redesigning Universal Trustee
Established in 1974, Universal Trustee is an independent trust company that has been consistently delivering tailored corporate, fund, fintech and private trust services its clients. Under its new and progressive leadership team, the company has since grown into a trusted brand especially in the fintech and digital space.
ZAEL has created a new identity for Universal Trustee that positions the custodian and trust company for continued success and future growth.
Corporate Identity
The new Universal Trustee identity is designed to grow with company's digital transformation, taking it beyond what is expected in the current trustee landscape.
Brand Voice
The new brand voice and copywriting communicates the accessibility of a local trust company with the expertise of a global brand.
Website Objectives
- Improve overall aesthetic for a more engaging brand story for its target audience
- Simplify overall site architecture and navigation for a smoother user experience
- Drive lead generation through a more conversion-focused design
- Implement a fully responsive solution backed by WordPress CMS
Brand Collaterals
ZAEL designed brand collaterals for the company that reflects its smart, dynamic and responsive approach to providing expert solutions.
A Refresh for Universal Trustee
ZAEL worked closely with Universal Trustee leadership to develop the identity. The company wanted its branding to feel forward thinking, and also mature and trustworthy. After all, trust is a matter of the heart. Universal Trustee should be seen as highly skilled, responsive and human. The identity framework illuminates the company’s expertise and processes with a clear, simple design that helps make them accessible.
ClientUniversal Trustee (Malaysia) BerhadServiceDesign, Brand Identity, Copywriting, Website DesignYear2019